Mule News: Stoli Unveils New “Loud & Clear” Campaign

A Vodka Powerhouse Shakes Their Marketing Budget Muscle

Stoli knows that vodka these days is a cutthroat business (there’s even a distillery named ‘Cutthroat’ out of San Diego), so when it comes to advertising, like the old adage says you ‘gotta spend money to make money’.

Developed with FF New York, the global creative agency founded by Fred & Farid, “Loud and Clear” boasts an impressive lineup of award-winning creative talent who contributed to the campaign. “Loud and Clear” features music from the Oscar-winning composer, Hans Zimmer and Emmy/BAFTA-nominated composer Lorne Balfe, which elevates the drama and emotion in the piece.

The result – if we’re being honest – is somewhere in the vein of luxury fragrance commercials, which are notorious for being abstract and, in the end, having almost nothing to do with the actual product.