Dubbed the “Too Old, Too Slow, Still Here,” the exclusive elixir is a Double New England IPA (think hazy AND hoppy) clocking in at a robust 7.8% ABV. More importantly, however, it has Tom Brady with a goat head plastered on the side of the can, which you can only cop in crowler format if you’re one of the first 199 customers to show up at Sam Adams’s Jamaica Plains brewery on Thursday 1/21 from 4:30 p.m to 7:30 p.m. If 199 seems arbitrary to you, well, that’s where Brady was drafted, of course. Seriously, do you even watch ESPN?
“We’re behind the New England Patriots 100 percent as they head to the big game,” said Jim Koch, Sam Adams’ founder. “The best way we could think to honor the team was to brew a beer for fans that can’t make it to Atlanta and a New England-style Double IPA with as much spirit as the players felt like the perfect beer. We haven’t doubted them all season and can’t wait to watch them on Sunday with a beer in hand that honors their hard work.”