Mule News: Evans Williams Debuts New Apple-Flavored Bourbon

Evan Williams Apple is bottled at 35% abv, in keeping with the rest of the brand’s flavoured expressions.

It is said to be “crisp” and “green apple-forward”, with Bourbon notes behind. Imbibers may also find flavours of caramel and light spice, leading to a long finish of green apple.

The launch of Evan Williams Apple will be supported by the tagline ‘picked fresh. Poured smooth’, plus a dedicated media programme and point-of-sale products throughout the summer.

It will be available in 50ml and 750ml bottles, with the latter size carrying an RRP of US$14.99.

Julie Cole, Evan Williams brand manager, said: “Evan Williams Apple is an approachable flavour that stays true to the quality of Evan Williams Bourbon and personality of the brand.