Mule News: Effen Launches Rose Vodka

Though the latter isn’t distilled with any actual wine, Effen’s new Rose Vodka has the same “crisp, clean, and fruity flavored expression that emulates a classic rosé,” the company said in a statement. With a soft blush color and golden undertones, it even resembles the iconic drink. Per the description, it includes notes of fruit, honey, and vanilla and pairs best with a soda or a sparkling wine. You can still rosé all day…you just may want to pace yourself a little more—it’s 75 proof.

“Everything about EFFEN Vodka is different, from its distillation and bottle design to its smooth, clean taste, and we’re committed to providing unparalleled quality to our consumers,” marketing director at Beam Suntory Clement Reid said. “Both EFFEN Rosé and EFFEN Yuzu Citrus will bring dynamic taste profiles into the vodka category, from Yuzu’s Japanese-inspired roots to Rosé’s innovative spin on traditional rosé wine. We’re excited to bring these new offerings to vodka lovers everywhere.”

Look for it in finer liquor stores everywhere in the coming weeks.