Mule News: Absolut Launches ‘Absolut Juice’ Line

Absolut Juice Edition, which will launch with two flavors: Strawberry and Apple, is made using Absolut Vodka and fruit juice. The new range is presented in 500ml bottles to tap into the growing trend for craft products, and the drinks have a lower abv of 35%, described as being “perfect for mixing with soda”.Made with real fruit juices, the product seems to straddle a few different markets, with many of the Absolut-sanctioned cocktails clocking in at 100 calories or less. The pitch is pretty clear here: a great summer drink without the extreme booziness and calories.