Mule News: La Colombe And Miller-Coors Team Up On Low ABV Cold Brew

Uppers And Downers: Together At Last

La Colombe Coffee Roasters has teamed with MillerCoors on a new low-alcohol, cold-brew coffee line that will be tested in select U.S. cities later this month.

The Philadelphia-based coffee roaster and retailer announced on Monday the launch of La Colombe Hard Cold Brew Coffee, a 4.2% ABV beverage that will be available in a limited run of 9 oz cans in Boston, Massachusetts; Tampa, Ft. Meyers and Treasure Coast, Florida; and Denver, Colorado.

Hard Cold Brew, which is being manufactured at La Colombe’s Michigan production facility, is made with cold brew from medium-roast Columbian and Brazilian coffee beans, malt-based alcohol and cane sugar. Along with Black, the product will be available in Vanilla, which also contains natural flavors. Both SKUs contain 50 mg of caffeine each and will be sold in 4-packs and single-serve 9 oz. cans.

The collaboration between La Colombe and MillerCoors is the latest “hard cold brew” product to emerge in recent months, following the July launch of Pabst Blue Ribbon Hard Coffee (5% ABV) in Pennsylvania, Maine, New Jersey, Florida and Georgia.