Leave it to the Danes – who have no less than 3 of the world’s top restaurants – to take molecular gastronomy to a whole new level with Carlsberg’s introduction of ‘beer caviar’. The brewing giant, in partnership with agency CP+B Copenhagen and Danish chef Umut Sakarya, has created a a pretty unique new way to experience beer.
Though many of us are no stranger to cooking with beer, this product is quite literally beer-as-food. With the texture of fish eggs and presumably the taste of beer, the beer brand is paying tribute to the culinary traditions of World Cup host nation Russia.
Carlsberg is the official sponsor of the Danish football team which made it through to the final 16 after a goalless draw with France on Tuesday, though there’s no word if the team diet consists of this so-called ‘brewery beluga’.
Obviously it’s unlikely that this product will ever make it into production and find store shelves, but as a novelty during a global sporting event – and the perfect instagramable drink – it’s pretty cool.